Wednesday, December 9, 2009

Do You Really Need a Diamond?

We have all heard of the quote, “Diamonds are a Girl’s Best Friend” but did you know that this was simply one slogan to the most successful marketing campaign of all time?
DeBeers, the world’s major diamond producer wanted to sell more diamonds so they came up with a major marketing campaign that sold us on [...] http://bit.ly/5YP98o

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